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charity-log-part1

Page history last edited by PBworks 17 years, 3 months ago

[5:33] Polly Widdershins: and then Sit Here

[5:33] Polly Widdershins: and it makes new seats

[5:33] You: shaking wifi

[5:33] Polly Widdershins: heh

[5:34] Polly Widdershins: so ... we're doing FAQs

[5:34] Polly Widdershins: Chris and I can answer your questions ...

[5:34] Noushin Takacs: how many charities have presence in SL?

[5:34] Polly Widdershins: let's start by everyone saying how they are

[5:35] Noushin Takacs: oops

[5:35] Polly Widdershins: I'm Polly and I'm from Oxmust

[5:35] Longerpig Bailey: I'm Laura and I'm from Action for Blind People

[5:35] You: Im chris and im from http://Audana.com - a complete web2.0 development company

[5:35] Polly Widdershins: and also a moderator of the CharityWebForum

[5:35] Elida Snook: I'm Liz from Child Poverty Action Group

[5:35] Noushin Takacs: I'm Laila from RNID

[5:35] Shujia Sands: I'm Jacqulyn and I'm from the Family Holiday Association

[5:35] Brygle Pye: I'm Bryan and I'm from Rapp Collins London, where I work with lots of charities

[5:35] Meshna Anatine: Hi Polly, I'm Meshna (Amy)a + I'm from Mesh Strategies

[5:35] EmergencyHealthNGO Merlin: Ken from Merlin:

[5:36] Noushin Takacs: will there be a transcript or any record from today?

[5:36] You: yes

[5:36] Polly Widdershins: It's hard to say how many charities are alreadyy in SL

[5:37] Polly Widdershins: to answer your question, Noushuin

[5:37] Polly Widdershins: There are a few that have a high profile

[5:37] Polly Widdershins: like the American Cancer Society

[5:38] Polly Widdershins: There are some that are suppoerted by residents, so the residents might run a fundraiser for their own charity

[5:38] Noushin Takacs: what is the main reason people visit SL? fun? expression? would they see a charity presence as a way to get info or a way to express etc?

[5:38] Polly Widdershins: some might run a one time presence

[5:39] Longerpig Bailey: I read about the Save the Children yak appeal. Was it successful?

[5:39] Polly Widdershins: I don't know - I haven't talked to them

[5:39] EmergencyHealthNGO Merlin: In terms of fund raising how easy to convert lindens to real money

[5:39] Polly Widdershins: I have seen projects that ARE successful - like Relay for Life, and the Hair Hair which was associated with Breast Cancer

[5:39] Longerpig Bailey: I think it was a good marketing idea not sure about revenue though

[5:40] Meshna Anatine: Seems like most orgs are approaching it now as an awareness-builder more than a fundraising mechanism

[5:40] Meshna Anatine: at least for now

[5:40] Polly Widdershins: fairly easy. There is a commission but not large

[5:40] Polly Widdershins: I would say ... there are five key ways a charity can use SL

[5:40] Polly Widdershins: 1) Fundraising

[5:40] Polly Widdershins: 2) Awareness raising

[5:40] Polly Widdershins: 3) Development projects

[5:41] Multi Chair Coffee Table v1.0.39 (Blue and Black) whispers: Maximum number of chairs reached, please rez another Multi Chair table.

[5:41] Polly Widdershins: 4) Commuunication

[5:41] Object: Hello, Avatar!

[5:41] Polly Widdershins: 5) Training

[5:41] Object: Hello, Avatar!

[5:41] You: 6} engagement

[5:41] You: :)

[5:41] Polly Widdershins: Indeed :-)

[5:41] Polly Widdershins: Running through those ...

[5:42] Multi Chair Coffee Table v1.0.39 (Blue and Black) whispers: Maximum number of chairs reached, please rez another Multi Chair table.

[5:42] Polly Widdershins: You can engage in find raising y coming in and hosting an event. But the most successful ones are those that inviolve residents

[5:42] Elida Snook: How do you invite residents?

[5:42] Polly Widdershins: Like Relay for Life - which has kiosks all over Secind Life

[5:43] EmergencyHealthNGO Merlin: Do we have a demographic breakdown for users and their interests

[5:43] You: yes the community is very welly tpo support such activity

[5:43] You: willing

[5:43] You: scuse the typos

[5:43] Polly Widdershins: No - but experience suggests this is a very pro-giving and pro-volunteering community

[5:44] You: Getting demogrpahic details is not easy.. due ot Linden lab TOS which is about anonymity

[5:44] Polly Widdershins: we do know that it's about 65% non-Nother American

[5:44] Polly Widdershins: North

[5:44] Polly Widdershins: we also know that over $1,000,000 US changes hands every day

[5:44] You: yes that is the good bit :)

[5:45] Polly Widdershins smiles

[5:45] Polly Widdershins: awareness raising - we'll be going to look at some projects later

[5:45] Noushin Takacs: how long do people generally spend in SL?

[5:45] Polly Widdershins: some people come on once and then never again

[5:45] Polly Widdershins: other people spend hours every day.

[5:46] Brygle Pye: Any idea where most of the revenue comes from - land/property rental , clothing, ...?

[5:46] Polly Widdershins: It varies - depending on things ranging from how good their first experience was to how much time they have

[5:47] Polly Widdershins: With the development - there are sims (areas) where different forms of environmental and social development experiements are going on

[5:47] Polly Widdershins: some you can visit.

[5:47] You: yes but i would streess very early on.. you DO NOT need land to run a veru sucessful campaign in SL

[5:48] Polly Widdershins: It's a good environment for testing things ...

[5:48] Polly Widdershins: There's been some interesting work done with disability and mental health already

[5:48] You: I'd say you need community, not land. or a development service to develop that community

[5:48] Polly Widdershins: I can also see [ppotentail for team working simulations ...

[5:49] Noushin Takacs: is it felt that because people have physical representations they respond better than just text exchanges - we could be on MSN right now for eg.

[5:50] Polly Widdershins: such as a project to build a community centre for example. A lot of it could be tested here, so people would see what roles were needed - before they spent real money!

[5:50] Polly Widdershins: yes, and voice is coming here soon

[5:50] You: yes it is brings with it social experience... you get fully immersed

[5:50] You: Ill show you an example of that soon.

[5:50] Polly Widdershins: there's a lot of debate about that. Many people feel that voice will actually create some barriers

[5:50] Noushin Takacs: it could with some of our audience

[5:51] Polly Widdershins: But I think text will also be an option

[5:51] Noushin Takacs: deaf people can't neccessarily communicate with speech

[5:51] Flexter Bloxome is Online

[5:51] Polly Widdershins nods

[5:51] Rydem Beckham is Online

[5:51] Polly Widdershins: and yet voice might help some partially sighted people

[5:51] Longerpig Bailey: hmmm

[5:51] Noushin Takacs: is SL screenreader compatible?

[5:52] Noushin Takacs: i heard it wasn't

[5:52] Polly Widdershins: This isn't a wildly accessible programme

[5:52] Polly Widdershins: No

[5:52] Polly Widdershins: I have notes on that

[5:52] Polly Widdershins: which I can send you

[5:52] Noushin Takacs: speech wouldn't neccesarily give all the info a vision impaired person needs

[5:52] You: polly and myself discussed at any event the possibility of having a huge human body replicated on an island, so big you could walk through the veins. And track degenerative disease.. thats IS powerful.

[5:52] Polly Widdershins: however, the code is open source

[5:52] Longerpig Bailey: that could be great?

[5:52] Polly Widdershins: and there are people working to improve accessibility

[5:53] Noushin Takacs: the body idea is good - but medical info is very sensitive

[5:53] Polly Widdershins: Yes. It would be more of a graphical representation than an actual person, I think

[5:53] You: the point is you do not have to simulate real life..

[5:54] Polly Widdershins: like the book Jonathan Miller produced a while back

[5:54] Polly Widdershins nods

[5:54] Longerpig Bailey: how about skills for rendering things like that? could that be volunteer driven?

[5:54] Polly Widdershins: Yes

[5:54] You: Well to an extent

[5:54] You: you have to be very careful with that

[5:54] Polly Widdershins: Building is quite easy - and very accessible

[5:54] You: well

[5:54] You: scriptint isnt polly

[5:54] Polly Widdershins: compared with CAD, say

[5:54] You: scripting and GOOD building isnt

[5:54] Polly Widdershins: scripting isn't, no

[5:55] You: Personally I'd say you are far better contracting, like you would for any good marketing campaign, and doing it properly

[5:55] Polly Widdershins nods

[5:55] You: they you have accountability with the people involved.

[5:55] Montian Gilruth is Online

[5:56] Polly Widdershins: You will actually find here in Second Life most of the professions you find in RL

[5:56] Polly Widdershins: and a few perculiar to SL

[5:56] Polly Widdershins: Often, if you want to be involved, you are better to contract the people who know howto do things - just as you would in RL

[5:57] You: totally agreed with that polly

[5:57] Longerpig Bailey: Do you think that bringing in non SL people to buy a virtual commodity like the yak campaign is a viable idea now that it has been done once? What commodities do people value in SL?

[5:57] Polly Widdershins: To be honest, the yak was a nice novelty

[5:57] Polly Widdershins: I think it's gone now.

[5:58] Longerpig Bailey: what about vehicles, is anyone interested in them when they can fly?

[5:58] Polly Widdershins: The things that probably generate more long term interest have been things like the hair fair

[5:58] Polly Widdershins: everyone needs hair ... good hair

[5:58] Longerpig Bailey: I don't know anything about that? Sounds interesting

[5:58] You: I saw a great idea just last week which enabled me to buy a tree, and watch it slow grow. the money goes to forest regeneration in RL

[5:59] You: dollar a tree

[5:59] Meshna Anatine: It seems like the big criticism is about how many hours it takes to "learn" SL -- couldnonprofits host tours?

[5:59] Polly Widdershins: Most of the hair desgners will be happy to promote themselves by becoming involved in a hair fair -if they agree with the cause and feel it's well organised

[5:59] Polly Widdershins: Yes

[5:59] You: That's what I mean, develeopment time. you are far better of contracting that out

[5:59] Noushin Takacs: but how do you find people with a particular interest like that?

[5:59] Noushin Takacs: (hair flair)

[5:59] Polly Widdershins: or, again, they could contract people to give tours and hold training events targeted at their needs

[6:00] Polly Widdershins: there is lots of training available.

[6:00] Polly Widdershins: It tends to be general

[6:00] Polly Widdershins: But the capacity for ytargeted training is their

[6:00] Polly Widdershins: there

[6:00] You: My early advise is almost ignore the linden currency, it is close to third world value.

[6:00] You: Think in real human hours

[6:00] You: like RL

[6:01] You: and you will get great development/training/.help

[6:01] Plumber Boa: Hi

[6:01] Longerpig Bailey: Hello

[6:01] Elida Snook: hi plumber

[6:01] Plumber Boa: I'm new

[6:01] Spike Linden is Offline

[6:01] Noushin Takacs: are you here for the charity meet?

[6:01] Plumber Boa: I don't know how things work)

[6:02] Plumber Boa: I came here by coincidence

[6:02] You: polly would u like me to talk about my idea now?

[6:02] Polly Widdershins: Yes, please

[6:02] You: OK people

[6:02] You: I'd like to change the dynamic

[6:03] You: so stand up

[6:03] You: and move back a touch

[6:03] Plumber Boa: May I stay for a while

[6:03] You: of course plumber

[6:03] You: ok

[6:03] Plumber Boa: Thanks

[6:03] You: I am going to talk about an example of immersive product engagament

[6:03] You: this product could just as easily be your charity

[6:04] You: So, I was approach to develop for coca cola

[6:04] You: love them or hate them...

[6:04] You: Now coca cola didnt have an "official" presence in SL

[6:05] You: Now rather than buying land and building a coke factory, exhibtion space

[6:05] You: they utlised some creative thinkers, and marketing people to harness the power of SL

[6:05] You: which is immersion

[6:05] You: they created a concept know as Virtual Thirst

[6:06] You: Virtual Thirst has a presnce on youtube, a website, myspace and variou other web2.0 places other than SL

[6:06] You: the point in all of this is about community building, and creating a buzz

[6:07] You: So.. the virtual thirst is a competition

[6:07] You: a competition which asks anyone, can be an SL resident or NOT, to submit to coca cola, what their idea of a coke experience in SL would be.)

[6:07] You: bear in mind me can fly in hera and look like a giraffee, for example

[6:08] You: People were able to scrbille things on a napkin and submit as an entry

[6:08] You: With me so far?

[6:08] Meshna Anatine: yep

[6:08] Noushin Takacs: yup

[6:08] Elida Snook: yes

[6:08] You: good

[6:08] Shujia Sands: yep

[6:09] You: So, in order to launch this compeition they approach some developers, I am one of them

[6:09] You: to design some prototypes, of what a coca cola experience would be in SL

[6:09] You: as a means of generation thoughts for others to submit

[6:10] You: there were three prototypes

[6:10] You: and a huge launch, which was dicussed in SL, onm podcasts, on youtbe videos, on myspace, all new media avenues

[6:10] You: the winner gets their idea built professionally, and a stack of cash, and two tickets to coke HQ.

[6:11] You: Of course the key here is community awarness of coke..

[6:11] You: :)

[6:11] You: this is mine

[6:12] You: as you can see it rezzes a dance bottle

[6:12] Elida Snook: that was fun!

[6:12] You: have a play with it

[6:12] Longerpig Bailey: this is amazing!

[6:12] You: the point is engagement

[6:13] Truman Delgado: ha ha ha !

[6:14] You: this is a coke experience

[6:14] You: could be your charity experience

[6:14] You: just as easily

[6:14] You: with some out of the box thinking

[6:15] You: this created quite a media storm

[6:15] You: with youtube videos

[6:15] You: podcasts interviews

[6:15] You: pics

[6:15] You: the nine yards

[6:15] You: It's a concrete example, if you will. of product engagement...

[6:15] You: which is what charities would benefit from.. in my opinion

[6:16] You: in SL

[6:16] Noushin Takacs: i'm having trouble seeing how this could be translated for charities - when not based around a prodcuct

[6:16] You: a charity is a product surely

[6:16] Alvargi Daniels: !own Nickno Taurog

[6:16] You: We attempt to sell the charity to people

[6:16] Polly Widdershins: The Save the Children yaks were, perhaps, a si,ilar idea

[6:17] You: you have to think out of the box is all

[6:17] You: :)

[6:18] You: Any questions for now?

[6:18] Brygle Pye: What sort of cost was the Coke experience?

[6:18] Noushin Takacs: its difficult to balance the novelty with still appearing like a serious cause - or at least is suspect it could be

[6:18] You: im not in a position to disclose that

[6:18] You: sorry

[6:19] Brygle Pye: Which suggests it could be out of reach of a charity?

[6:19] You: no

[6:19] You: I'd have said no

[6:19] You: I can tell you it was not hundreds of thousands

[6:20] You: it is VERY reachable for charities....

[6:20] Noushin Takacs: what return did it get - did it cover costs ?

[6:20] You: you have to compare how much you might spend on a diretc marketing approach in RL, on the high street maybe

[6:20] Noushin Takacs: in terms of mkg spend - yes]

[6:20] You: or website development maybe

[6:20] Brygle Pye: Agreed, and I can see it working for awareness - then engagement and education for charities

[6:21] Meshna Anatine: coke covering costs -- a funny idea

[6:21] You: Oh yes, I agree.

[6:21] Plumber Boa: Thanks for your kindness. thanks for letting me be here. But unfortunately I don't understand what it is all about. So I'll go for a walk. Thanks again and good luck.

[6:21] You: OK people thanks for your time.. please contact me at any point

[6:21] You: Ill hand you over to Polly again

[6:21] Meshna Anatine: but we have something to learn from the for-profit marketers...

[6:21] EmergencyHealthNGO Merlin: Thank you

[6:21] You: right click me and add as a friend should you wish

[6:21] You: :)

[6:21] Polly Widdershins: We have a speaker here now ... Alvargi Daniels

[6:22] Alvargi Daniels: Hello and good afternoon

[6:22] Shujia Sands is Online

[6:22] Polly Widdershins: Alvargi owns several sims ... islands - which are very beautiful beach retreats

[6:22] EmergencyHealthNGO Merlin is Online

[6:22] Polly Widdershins: and a ski resort too!

[6:23] Polly Widdershins: But he's also been involved in fundraising through Second Life, and I've asked him to come here and talk to you about that

[6:23] Polly Widdershins: so ... I'll hand over to you, Alvargi

[6:23] Alvargi Daniels: Thank you Polly

[6:23] Alvargi Daniels: First. Welcome to Second Life

[6:24] Noushin Takacs: thanks

[6:24] Alvargi Daniels: I understand this is a recent experience for some of you.

[6:24] Shujia Sands: yes!

[6:24] Longerpig Bailey: yep!

[6:24] Meshna Anatine: yes indeed

[6:24] EmergencyHealthNGO Merlin: Yes

[6:24] Alvargi Daniels: I'm glad to see that most of us are fully clothed

[6:24] Meshna Anatine: h ah ha

[6:25] Elida Snook: :)

[6:25] Alvargi Daniels: Second life has its challenges at times

[6:25] Alvargi Daniels: but like any nacent technology

[6:25] Meshna Anatine: we did have a dancing streaker earlier

[6:25] Alvargi Daniels: it comes with a wide variety of "points of view"

[6:26] Alvargi Daniels: I represent the other end of the spectrum here with regard to fund rasining

[6:26] Alvargi Daniels: the no cost

[6:26] Alvargi Daniels: I am lucky to have attracted a number of people from around the world that donate time to help a good cause

[6:27] Alvargi Daniels: that team spent about a month of there free time (an hour or so a day)

[6:27] Alvargi Daniels: creating a venue for art to meet charity

[6:27] Alvargi Daniels: one of the great things about second life

[6:27] Alvargi Daniels: is that most of the limitations you would find in the real world

[6:27] Alvargi Daniels: are eliminated

[6:28] Alvargi Daniels: even the most klutzy individual can make a perfect wood box for example

[6:28] Alvargi Daniels: with just a click of the mouse

[6:28] Alvargi Daniels: so I am happy to report, that even an engineer can appear like a brilliant content creator here

[6:29] Alvargi Daniels: and that aspect can be leveraged

[6:29] Alvargi Daniels: With exactly zero dollars invested

[6:29] Alvargi Daniels: we were able to raise close to $4500 US dollars

[6:30] Shujia Sands: wow!

[6:30] Alvargi Daniels: thats a darn good ratio

[6:30] Alvargi Daniels: and we did it with a total attendance of about 80 people

[6:30] Alvargi Daniels: so with over 30,000 people online and well over a million signed up here

[6:30] Alvargi Daniels: well do the math...

[6:31] Alvargi Daniels: The representative we worked with for St. Jude Hospital said it best

[6:31] Alvargi Daniels: they have decided to create an on-line presence here as a result of our fund raiser

[6:32] Alvargi Daniels: All the marketing/promotion we did was viral.

[6:32] Alvargi Daniels: completely word of mouth

[6:33] Alvargi Daniels: The majority of our effort was taking exisiting content (from their web site) and "porting" it into this environment.

[6:33] Alvargi Daniels: The beauty of that, is the hospital staff did not have to spend a dime to support the effort

[6:34] Alvargi Daniels: they just needed to insure we presented the content in an appropriate way

[6:34] Alvargi Daniels: Our event also connected the real world and second life

[6:35] Alvargi Daniels: the primary fund raising was driven by an auction for a real life painting by an artist in real life

[6:35] Alvargi Daniels: that painting was also donated to the hospital

[6:36] Alvargi Daniels: so there was a "real" connection

[6:36] Alvargi Daniels: I think that is one reason we had such good success

[6:36] Alvargi Daniels: the other important factor

[6:37] Alvargi Daniels: was making sure that the hospital's story was told in a way that makes the most of this environment

[6:37] Alvargi Daniels: for example

[6:37] Alvargi Daniels: we used both the 3d virtues of second life and media

[6:37] Alvargi Daniels: they had produced a music video by a popular country western artist

[6:38] Alvargi Daniels: and we played that video throughout the event

[6:38] Alvargi Daniels: we also made stories of the children/people that St. Judes had helped available to the residents that came to the event

[6:39] Alvargi Daniels: The interactive experience is "table steaks" here in Second Life

[6:39] Polly Widdershins: Table steaks?

[6:39] Alvargi Daniels: meaning that the minimum experience is expected to be an interactive one

[6:39] Polly Widdershins: heh

[6:39] Alvargi Daniels: sorry - an americanism

[6:40] Alvargi Daniels: we butchered the language

[6:40] Alvargi Daniels: and continue to do so

[6:40] Alvargi Daniels: another key lesson learned

[6:41] Alvargi Daniels: is to make it possible for people to give their money in a variety of ways

[6:41] Alvargi Daniels: the painting we auctioned

[6:41] Alvargi Daniels: had a starting bid of 1MM Lindens

[6:41] Alvargi Daniels: unfortunately, even the most wealthy players here seldom carry that kind of cash balance

[6:42] Alvargi Daniels: they convert it to real dollars well before they reach that level

[6:42] Alvargi Daniels: so we had to use Pay Pal as an intermediary

[6:42] Alvargi Daniels: but we collected over 300,000 lindens from just people dropping money in bucket too

[6:43] Alvargi Daniels: the point is.. to make it as easy as possible to collect

[6:43] Alvargi Daniels: Fund raising here is also global

[6:43] Alvargi Daniels: it is a true "international" audience

[6:43] Alvargi Daniels: unlike fund raising in the real world

[6:44] Alvargi Daniels: your message reaches just about every corner of the globe

[6:44] Alvargi Daniels: providing translated content is important

[6:44] Alvargi Daniels: and unlike the real world

[6:44] Alvargi Daniels: obtaining translations here is very inexpensive

[6:45] Alvargi Daniels: We had our event information translated into 3 languages

[6:45] Alvargi Daniels: French, German, Spanish

[6:45] Alvargi Daniels: for less than $10 US

[6:45] Alvargi Daniels: I can'

[6:45] Alvargi Daniels: t

[6:45] Alvargi Daniels: tell you enough, how that was appreciated by people who attended

[6:46] Alvargi Daniels: One last comment about running "events" here

[6:46] Alvargi Daniels: Security is also important

[6:47] Alvargi Daniels: As we saw earlier by our mostly benign streaker

[6:47] Alvargi Daniels: public events can be disrupted

[6:47] Alvargi Daniels: this is very much the Wild West still

[6:47] Alvargi Daniels: just like the internet was in the early 90's

[6:47] Alvargi Daniels: and you need a sheriff

[6:48] Alvargi Daniels: Thats all I had prepared

[6:48] Shujia Sands: Thanks!

[6:48] Alvargi Daniels: if you have any questions I will be happy to answer them

[6:48] Polly Widdershins: thank you, Alvargi - that was great!

[6:48] EmergencyHealthNGO Merlin: Thank you

[6:48] Elida Snook: Alvargi, if I wanted to hold an event in SL, could I book a venue?

[6:49] Alvargi Daniels: Yes, there are a number of places to "book"

[6:49] Elida Snook: How do I find them?

[6:49] Alvargi Daniels: There is a search facility built in that gives you a start

[6:49] Alvargi Daniels: but I would go to some of the groups that are setup to help charities here

[6:50] Alvargi Daniels: *Charitable Hearts* are one

[6:52] Polly Widdershins: well, again, if there are no further questions, I'd like to thank Alvargi - who has got up at some UNEARTHLY hour of his American morning to be here with us!

[6:52] Noushin Takacs: thanks

[6:52] Elida Snook: yes thanks a lot

[6:52] Shujia Sands: Thanks Alvargi!

[6:52] Brygle Pye: Great, thanks

[6:52] Alvargi Daniels: Most welcome

[6:52] EmergencyHealthNGO Merlin: Thanks again

[6:53] Polly Widdershins: Alvargi - I gave a presentation to a group of charities in London yesterday, and I mentioned your work there. And one of the people told me afterwards, she knew St Judes, and how it made the whole thing very real for her!

[6:53] Alvargi Daniels: Excelent

[6:53] Alvargi Daniels: Thank you all very much

[6:54] Polly Widdershins: :-)

[6:54] Alvargi Daniels: and enjoy your weekend

[6:54] Polly Widdershins: and you

[6:54] Polly Widdershins: Now ... for the next part of the Conference, we're going on a trip

[6:54] Polly Widdershins: Alvargi, I don't know if you want to join us?

[6:55] Noushin Takacs: seems to be gone

[6:55] Polly Widdershins: Now ...

[6:55] Polly Widdershins: we will teleport to a hub ... and tyhen we need to fly a little

[6:55] You: sorry Polly was testing

[6:56] Polly Widdershins: I think we can use these slides a bit later ...